The Danger Of Using Energy Drinks - 830 Words

The Danger Of Using Energy Drinks Americans use of energy drinks like Red Bull, Monster, and Rockstar has more than doubled since 2008. Red Bull alone had annual sales in the US of almost 11 billion dollars in 2013. Government studies of energy drink-related emergency room visits and hospitalization have lead to the conclusion that the consumption of energy drinks is an increasing public health problem. This is also evidenced by the rising number of product liability and wrongful death lawsuits against producers like Monster. As consumption of these products rise, the number or people evidencing negative side effects is rising as well. Energy drinks generally contain caffeine, sugar, guarana (a plant which contains twice as much caffeine as coffee), cocoa, B vitamins, and herbs like ginseng and kola nut. These beverages may contain over three times more caffeine than a eight-ounce cup of coffee which generally contains 85 mg of caffeine. High amounts of caffeine can cause health problems such as insomnia, irregular heartbeat, muscle tremors, irritability, nervousness, and increased blood pressure and blood sugar. Generally, doctors recommend that adults should limit their caffeine intake to 400 mg per day, adolescents, 100 mg. Individuals with high blood pressure and heart problems should further limit this consumption level. The older we get, the more sensitive we are to the effects of caffeine. Energy drink contents, including caffeine levels, the main cause of mostShow MoreRelatedEnergy Drinks And The European Market Essay733 Words   |  3 PagesEnergy drinks were very popular in Asia long before they overtook the American and European market. In 1982, Dietrich Mateschitz tried his first tonic drink in Hong Kong and came up with the idea to introduce these drinks to Europe. In 1984, he established the Red Bull company and started selling Red Bull Energy Drink on the Austrian market in 1987. These days, Red Bull is sold in 164 countries. Since 1987, around 30 billion cans of Red Bull have been consumed, more than 4.6 billion in 2011 (RedBull)Read MoreDynamics Of Energy Drinks For Teens1543 Words   |  7 PagesDynamics of Energy Drinks for Teens Caffeine is a substance that almost everyone is familiar with, but not everyone knows what the real risks can be if not taken in moderation. Energy drinks are one of the many drinks that often contain caffeine. The caffeine in these drinks helps people gain more energy throughout the day and keeps them alert. Energy drinks have become very popular among teens over the past couple of years because of the targeted marketing companies have made towards younger peopleRead MoreEnergy Drinks : The Energy Drink1548 Words   |  7 PagesMonster Energy Drink Over the years, energy drinks have been a phenomenon. Since 1997, when Red Bull became a sensation, the consumption of energy drinks has been at an all-time high. Currently, the energy drinks is a billion dollar market, with the U.S sales of Red Bull and Monster beverages totaling 4.5 billion dollars in 2016 (Statista, 2017). Other energy drinks in the market include Rock Star, Cocaine, Amp, Full Throttle, and Rip It. Generally, Malinauskas, Aeby, Overton, Carpenter-Aeby, andRead MoreSwot Analysis Of Energy Drink1563 Words   |  7 PagesMonsters Energy there are a few threats they have like competitors, government regulations, people learning about the harm from energy drinks, and people moving to healthier alternatives. Monsters biggest threat to their business it would be one of their competitors, Red Bull. In 2015, Red Bull had a market share of about 43%, while Monster in a close second had 39% of the market, allowing them to have that slight advantage (â€Å"Packing a punchâ € , 2016). With them each having two of the top four energy drinksRead MoreHealth Problems Of Energy Drinks958 Words   |  4 PagesWould you drink something that is associated with health problems and even death? Energy drinks are highly caffeinated beverages that many people have become depended on to make it through the day. They are used to give individuals a quick energy boost to help achieve things that need done. Today many people question how safe energy drinks really are, as for the quick energy they supply. They are known to cause multiple health issues such as: anxiety, restlessness, nervousness, stomach problems,Read MoreWeek 21061 Words   |  5 PagesAffordable Blended Smoothie, Inc. will be producing a healthy non-alcoholic product. As more families and the society continue struggle to maintain healthy lifestyles, the new beverage comes at the right time in remedying the situation. The new energy drink will be suitable to all classes of people regardless of their age, educational level, income, gender, or ethnic affiliation. However, we will be able to employ targeted marketing where the marketing strategies for the company will be directed toRead MoreRed Bull Marketing Problem773 Words   |  4 Pagesbrand reputation it cannot overlook: an anti-brand with mystique. In fact, the â€Å"edgy† appeal bearing an â€Å"aura of danger† is what helped attract customers and build a solid market base. †¢ Marketing and advertising. Red Bull’s marketing and advertising campaigns were not traditional, using television, print, radio, or billboard ads. In fact, the company associated itself with energy, danger, and youth culture. It relied on a word-of-mouth strategy and sponsored extreme sports events and youth culturalRead MoreConsumer Behavior Analysis- Red Bull987 Words   |  4 PagesANALYSIS: In the year 1984, a traveling Austrian man chanced upon an energy drink being produced by an Asian man. The producer specifically belonged to the Thailand region and produced the drink to enhance the energy and concentration levels of blue collared workers. Fascinated by the utility of the product, Dietrich Mateschitz, transported the concept to the European countries and named the product Red Bull. Today, this drink can be easily recognized by its tag line: Red Bull gives you wingsRead MoreAre Energy Drinks Safe?819 Words   |  4 PagesQuestion/Topic #1: Are energy drinks safe? Answer: Energy drink manufacturers advertise energy drinks as booting your energy levels, sleeplessness, and to help you become more aware. However, the larger amounts of caffeine and other supplements are sometimes not properly reported. In a study of over 3, 600 adults, the excessive amount of caffeine predisposed the participants to anxiety, depression, substance abuse, and many more. Resources: 1. McGraw, M. M. (January 01, 2013). Are energy drinks safe?. NursingRead MoreRed Bull1644 Words   |  7 Pagesfield of operation? Red Bull operate within the energy drinks sector of the soft drinks market. The product is an example of a functional drink. Functional foods respond to consumer interest in well-being and performance. The major multinational soft drinks companies are investing in the area of functional drinks, developing their own brands and buying up existing ones. This is seen as being important, given that their traditional soft drinks markets are at the maturity stage in many countries